Three tips for a better open for inspection

By Marketing North Ryde|Macquarie Park

When your real estate agent holds an open for inspection, it’s your opportunity to let your home shine. Of course the marketing materials, photographs and advertisement copy all do their job, but once someone’s on your property, you want them to fall in love with what they see. Here are our top three tips for making sure your open for inspection is the best it can be.

  1. Highlight the best bits
    Every home has that special something that makes it unique. If you’re highlighting a view, make sure the curtains are open and that the furniture is positioned in such a way as to draw the eye outwards.
    For making note of local attractions, you could leave brochures with the estate agent to show prospective purchasers, or compile a menu book filled with the choices on offer from local restaurants – it’s the little things that count!
  2. Play to the conditions
    Is it summer outside? Yes. So, it would be a good idea to leave all the windows open before you leave the house. Of course, in winter, that wouldn’t be the ideal move. People want to feel comfortable when they walk into what could be their ‘forever home’, so try and emphasise how warm and welcoming your house or apartment is in the winter selling period.
    Putting out thick rugs in the lounge and fluffy towels in the bathroom will help those rooms appear to be warmer. Heating helps too! Air conditioners and under-floor heating should be left on to welcome guests, but be careful if you use a gas or space heater at home – don’t leave these unattended!
  3. Choose the right real estate agent
    When you interview agents prior to listing your property, make sure to ask them about how they would present your home to buyers. Some agents are stronger than others when it comes to presentation ideas, so make sure to find out their thoughts.
    Ask for examples of marketing materials or internal photographs from previous open for inspections they’ve held – this will give you a very realistic picture of what your agent can do for you and your home.
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